Friday, 12 March 2010

Inoa

So I kept seeing this advert on tv for something called Inoa.I gathered that it was something do do with hair colour because the woman in the add had lovely auburn locks and her face was covered with flowers.

Yesterday I decided to look it up online as the add made it seem so special.That and the fact its my birthday next week and im really ready for a colour change.

So what I can extract from the site is that Inoa by loreal is a new kind of hair colour that causes no discomfort when on,for example itching to the scalp.It doesn't contain any imonia,so the dye is odourless, which is good because I cant stand the smell of hair colour.Its meant to be very gentle on the hair and the colour it gives is meant to be very accurate,precise and even from root to tip.

There are 57 shades available in cool,vibrant and luminous warm tones.Inoa also allows for lightening up to 3 levels minus the bleach.

Orderless
Optimise scalp comfort
Optimised respect for hair
Unlimited colour results

You can check the site here

I think I want to be a a true chocolatey brown with a warm reddish undertone.I used to get my hair coloured a deep golden mahogany brown and it was love.So im thinking probably something along those lines.I have already checked if there's any salons near me that does this,and there's loads.

So what do you think ladies.Should I take the plunge????


20 comments:

  1. You definitely should! I would love to see some before and after pictures! :)

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  2. no, dont do it. i have been trying inoa too, and i am disappointed. i went for a red brown, which at first looked fab. however, it does not last. within 10 days the colour had faded, all the red tones had gone, and the hair looked dull. i wont be using it again. i use aveda shampoo that doesnt fade hair colour, and i have to say that in my experience the old style hair dye stays truer and better for longer. what a shame!

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  3. my scalp itched just like with any other color and i had a lot of static in my hair!!

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  4. Please don't plunge!! I tried it and it was a terrible experience! I have never had a reaction to hi-lites & low-lites which has ammonia, bleach and whatever other bad ingredients in it and I tried INOA that claims to have none of that, and it will restore your hair back to "virgin-like status" after 9 applications, and INOA burned my hair and my skin in the back of my head at the hairline. It's bad news! I wanted hi-lites & low-lites and got red,brown,golden blonde all-in-one...first I got golden blonde which I hate and told the stylist I hate gold (before it was applied)...so then he applied "low lites" and it all meshed together. I took all the right steps too! I went to a top notch salon (there are only a select few that offer it right now), the owner of the salon with 30 yrs experience did my hair, I paid $200+...I realize that most of the problem was the stylist but the product is new and what people don't realize because we don't know much about it yet, it's a pigment not really a permanent coloring process...so it's basically worthless in my opinion. I did get my money back but I will be spending it on fixing the color and repairing treatments from Kerastase & JF Lazartique! Which if you are familiar with these lines, you know they're not cheap at all. So Michelle, don't do it honey...it's bad news!

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  5. i beg to differ, i keep having skin reactions from ammonia color as well as having fading. i've tryed tons of the different color lines and all did the same. tried of the itching, burning for a couple of days and fading in 2weeks. so i went to my stylist and requested the INOA color, she did a neutral brown for the grey with some coppery for the warm tones i want! and let me say i had no itching, no discomfort, no burning for days, and my color is shiny, soft, and color looked the same as the day i went back for my retouch! i've had 3retouches and my hair feels better and softer each time and i love that my color is not fading, its actually holding great for 6wks!! Even all my friends and co-workers say my hair looks great, and all of them want to see my hairstylist, so they can get that color! sorry some of you dont like it, but some of us do!! My stylist recommended and did what i wanted and i gotten an awesome coppery brown shade that covered all my grey. So dont be afraid to try INOA!!! and make sure your stylist had all the training and is certified in the color! my stylist went for training, did her home work and she was even a gennie pig cause she is really allgeric to color, so she has to have no ammonia. so she talked to me and gotten me interested in it. and im so glad i did!! Inoa is awesome all!!!!!!!

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  6. The Inoa shouldnt have burned your hair or your skin!! did your stylist give you a patch test? by law they are suppose to, to make sure that you would not have that effect!!! and what was done to your hair sounds like your stylist didnt pay attention to the training that went in to the classes that were givin!! As a stylist i have taken the INOA class and im using the color now for a couple of months and love the results as well as my customers!! but before i color my clients i make them have a 48hour patch test to make sure they arent allergic or have a reaction to the color. if we do, i wont use it on them!! and if not they we procede!! as im allgeric to ammonia colors, this line is a blessing for me!! been coloring my hair now for 4touch ups now, and no burning, itching. and my color holds for 6wks, my hair feels great. If your stylist has the line, ask lots of questions, get a patch test, and try the color, its awesome.

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  7. Well I havent purchased the color yet but I have been very interested!! I have a class scheduled to attend in two weeks to get certified. Reading all this stuff scares me to where im kinda getting nervous to even use this product.

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  8. Dont use it. I couldn't wait to try it as I was using semis and I wanted something that was longer lasting and covered a couple of greys. Looked fine in salon but after a few days the condition of my hair was awful, hard to describe, just stuck together and greasy. Nothing like the lovely shine and condition I got from the semis. A couple of months later and my hair still in bad condition and colour didnt last and was left with awful orangey undertones. Worst colour I ever got and would never get it again. I should have insisted on my money back as it is quite expensive. Steer clear.

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  9. if your hair felt greasy the fault lies in the stylist. INOA is a totally new concept and should be treated as such by stylist, which means they cannot get lazy and shampoo the way they used too with INOA. Thats why there is a certification process for INOA and thats where they stress these point's. We have had INOA for 6 months now, and the return clients ALL love it, even the clients who used to have to take an antihistamine before their color cause the ammonia broke them out so bad, their hairs condition doesn't fade and actually is doing what they said, improving as if they never colored their hair at all. The only challenge we have had is false bad reviews that have been traced back to major color companies who cannot compete, so they lie and post false reviews. The rules of INOA are finite, so don't let a lazy stylist ruin it for you. And remember, an 'off' color result is 99% the bad formulation of your stylist, not the color itself.

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  10. @ALL I havnt taken the plunge yet,im still on my box dye lol,but thanks for all the feedback

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  11. I had INOA yesterday. The colorist was a certified INOA trainer. I have horrible second and third burn marks along my hairline. The burn on my left temple is half an inch wide and blistering. How will I cover that up? Also, the color is just ugly. He covered up all my highlights but promised the color would not be too dark, but it is very very dark. BTW, I've been coloring my hair for 25 years and never had problems until this.

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  12. My sister's hair dresser uses INOA and her hair looks beautiful...like Courtney Cox shiny.. and it also has grown quite a bit. She gets stopped in the street and asked where does she get her hair done. I'm about to take the "plunge"...but I am a natural burnette, that has been a blonde for about 10 years. If I can get that shine to my hair- I am all about it. I will post once I get it done.

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  13. Worst product I ever used, hair broke off almost a roots.

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  14. @anon im no hairdresser,but how could that happen if it doesnt contain bleach and is less harsh than the standard hair dyes??? iv actually seen the results for myself and they were amazing,vibrant shiny hair that lasted,with no colour fade,and no problems.x

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  15. I am allergic to ammonia based products and couldn't use anything much over a 10 volume without burning, itchy scalp that peeled for days afterwards and burnt skin along my hairline. After using a 20 volume for 12 months to cover my gray, my hair was over processed, breaking and frizzy. After going for 6 months with very little hair color and only 10 volume as well as a 6 inch haircut, my NEW stylist recommended INOA. I am happy to report after 4 applications my dark brown hair with cool gold highlights is shiney, healthy and the thickest it's been in years. No more burning scalp or itching and peeling for days after a color. I am sold! Just make sure your colorist (and his/her assistant) knows what they're doing and were properly trained. Otherwise, there will be problems!!

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  16. Have been using INOA for 4 months and am really unhappy with it. I am about to go back to old ammonia based colour, the colour is orangey, should be ash, and has left bands on regrowth. Also my hair has been breaking off since I had this done, even though I cut it every 5 weeks when colouring. Won't be using it again

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  17. I tried INOA and it all but ruined my hair. Breakage like I've never seen before. Guess what -- ask to read the ingredients on the bottle. What you'll see is "ammonia hydroxide." How does Loreal get away with that?

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  18. Ammonia free color is nothing innovative in the slightest but has been around forever and always fails because MEA which replaces ammonia is an aggressive chemical that does not work as effectively as ammonia and is known to be cancer causing. Also, the MEA levels in INOA do not decrease as the color level decreases so the damage you get from the darker levels is the same damage you would achieve if you were lifting levels. If you are using INOA because you think it is less harsh on your hair or less toxic color line think again. The only reason I can think that a stylist would want to opt for ammonia free color is if their client had a sensitivity towards ammonia. Most of the newer color companies use extremely low ammonia contents and you will achieve perfect coverage, will not compromise the hair and have virtually no color fade age. And avoid exposing yourself to a carcinogen.

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  19. Rouge Salon by Swats23 November 2010 07:07

    I own a Hair Salon in India. InOa gives one's hair a prominent and long lasting color. Its the Future of the Hair Color. INOA works great for my clients and for me too...

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  20. I was a model for the new INOA hair line product for a salon and it was the WORST experience ever. The desired result was supposed to be just one shade lighter than my natural tone and I ended up haing two different colors in my hair. The other model was also a disaster. She had about 75% gays and the color was not able to cover any of it.

    The "Instructor" was the one that mixed the colors and did half of both the models head but she blamed the stylists for the end result.

    The amount of money that you will pay for INOA hair Color and the time you have spent getting it done to your hair is totally not worth it.

    Try other ammoinia free Lines like Richesse By L'Oreal, Napura, or Trio By alter Ego.

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